The Most Influential and Engaged Community in Higher Education

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Inside Higher Ed is the leading source for the latest news, analysis and career services for the entire higher education community. We deliver independent news and analysis that informs the world about higher education while providing essential tools and services to help organizations and professionals be more effective.

Year after year, our clients return to develop and launch new campaigns with Inside Higher Ed because of the outstanding results we achieve and the strong relationships they have developed with our readers

Why Advertise With Inside Higher Ed?

Our Marketing Solutions team helps institutions, organizations and businesses generate quality leads, build brand awareness, conduct market research, grow digital presence and more with the right message at the right time.

Our strategists have best-in-class talent in writing, design, email marketing, social media marketing, demand generation, display advertising and more. We can help you create a program to meet your objectives and then work behind the scenes to optimize the results so you don’t have to think about it.

Our Audience Highlights

  • 2+ million unique monthly visitors
  • 375,000 newsletter subscribers
  • 250,000 subscribers to our Daily News Update
  • Over 420,000 total unique email addresses in our database
  • 41% read Daily News Update email every day
  • 78% read Inside Higher Ed at least once each week
  • 80% of visitors are domestic (US) / 20% international
  • Only 8.4% visit the second-largest higher ed site

Institution Types Our Readers Represent

You can reach our entire audience or utilize marketing solutions to target your offerings to specific faculty, staff and administrators by institution type. Our readers report that they are employed by the following types of organizations and institutions:

  • 32% Public 4-year institution
  • 27% Private 4-year institution
  • 10% Community college
  • 22% K-12, non-profits, other-businesses
  • 9% Vocational, for-profit, unspecified

By partnering with Inside Higher Ed, we have been able to tell our story directly to thought leaders and change-makers. We see the difference in our reputation, in the quality of our hiring pools and in the number of people who ask us about the success of our campus.

Bryce Hoffman, Executive Director of Marketing
Office of University Relations, UMass Lowell

Higher Ed’s Decision Makers Read Us

88% of our administrative and faculty readers have purchasing influence.
64% of readers with budgetary influence are directly responsible for making the ultimate purchase decision.
66% of our higher ed readers are administrators and 29% are in faculty, teaching or research positions.
83% of our readers have a master’s degree of higher. 37% have a doctorate.

Our Partners

We've worked with hundreds of companies, institutions and nonprofits to craft plans that create meaningful engagement with our audience of influencers. Whether you're Fortune 100 or the next big thing, an elite research university or a hidden gem with a great story to tell, we'd love to work with you. You'll be in good company.

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If you are ready to learn more, contact us at 202.448.6139 or email us With a quick call, you can be your way to sharing your events, solutions, new programs, institutional updates and more.

Inside Higher Ed has become integral in supporting our digital marketing efforts at VitalSource. Their keen understanding of the higher ed ecosystem and highly tuned digital marketing tools are helping us reach our target audience and achieve our marketing goals.

Paget Hetherington, Vice President of Marketing

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