Using the company you selected for your Course Project, write a one-page summary that discusses how you will conduct internal marketing to ensure employees’ engagement and satisfaction so they are more likely to convey a positive message and brand experience to your customers. In your response, consider the following factors.
Alignment of internal and external perceptions
Embracement and communication of brand values
Please follow APA 6th edition guidelines and submit your assignment as a Microsoft Word document.
*Focus on the first 2:48 of this video, which contains the content about employee engagement. The remainder of the video, from 2:49 to 3:30, summarizes several other videos from the series and is not necessary to watch.
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