4. Exploring International Business Opportunities
Group Project: Strategic Initiatives for Entry into a Foreign Country
Your group will propose your aviation company’s strategic initiatives for entry into a foreign country, which should be persuasive as if proposing a new business opportunity to your company’s CEO and/or board of directors. Use Singapore Airlines.
A company overview/history
A company SWOT analysis
An analysis of the foreign country for ‘opportunities’ (ME)
Acknowledgments of any potential ‘challenges’ or ‘limitations’
After your group have completed the presentation, Do the following:
Post a question about your presentation that you would like your classmates to respond to.
Access or download at least two other group presentations, review, and provide a well-thought-out rebuttal that includes supporting evidence.
Collaborate to defend your presentation and address each point made by others.
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