Basically, marketing revolves around the vortex of financial gain mixed with the never ending maze of public relation skills and forecasting methods. In first sight, it may sound easy to have a product sold on the market—but on real issues and basis on testimonies from those who are under the schema of marketing and commerce, the challenge comes in a full turn of abilities and finesse. Perceivably, an individual who does not possess the skill to persuade and create a dimension of intellectual connection over the consumers, then it may be evaluated as an employer or a producer with empty pockets and shallow hands.
The world of commerce is vast and vague; one who does not get a ticket to the “clear” vision on that field will eventually end up on the banquet with rugged clothes, per se. In further illustration, marketing is like a “battle of tycoons” the targets are on the center—the consumers—and the probability of having that “target” get on one’s sleeve is to outweigh all the other players of the realm—consequently a hard task since there are those who may be as competent as you are or rather one’s product is highly focused by the consumer in some instance.
Moreover, the idea that every customer is in different markets at different times and different places is not as heretical as it initially might sound. For instance, newspaper publishers have long recognized that most of their customers have more leisure time on Sundays to read the paper and accordingly have filled that edition with a greater number and wider variety of stories.
Similarly, airlines, hotels, and car-rental companies find that the desires of their clients differ greatly depending on whether they are traveling for business or for leisure—and differ yet again when they combine the two. One executive at a major airline remarked, “We’ve even found that the needs of business travelers differ depending on whether they are going to or coming from a meeting.” In the apparel industry, a given customer could be in the market for casual wear at one time and for business attire at another (Vitale, 1998).
Vitale, J. G. (1998). There’s a Customer Born Every Minute: P.T. Barnum’s Secrets to Business Success. New York: AMACOM Books.
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