The Five Stages of Screwing Up

had been growing at a steady clip and was about to launch a big new product. This was 2010, and the then-4-year-old company, which helps clients like The New York Times target advertisers, had created a tool to identify media buyers. “But instead of us taking a year to build it from scratch, we paid a third party that specializes in providing this exact data,” says CEO Todd Krizelman. It seemed like the right move at the time. But then the started rolling in…
Stage 1: Denial
Almost immediately after MediaRadar announced the product, clients were queuing up to use it. But before the week was out, a handful had called to report major errors. “I thought maybe it was just a few bits of bad data,” Krizelman says. “But as we signed up more clients, we were compounding the problem.” trickled in. 

Stage 2: Anger
Krizelman was furious at the third-party vendor, sure. But he was also mad at himself for how woefully unprepared his company was to deal with the . “We hadn’t thought through how to problem-solve a product that wasn’t our own,” he says. And after just a few phone calls, it was clear the vendor wasn’t committed to cleaning up the mess itself. 
Stage 3: Bargaining
Krizelman began frantically trying to figure out how to right the ship ASAP. “I flirted with the idea of an army of temps that could work around the clock,” he says. “I thought if we just rolled up our sleeves and worked hard, we’d find a way to rise above this.” 
Stage 4: Depression
Within a few weeks, Krizelman realized that there was only one way to save his company’s sinking reputation: Pull the plug on the failed product and refund everyone’s money. The process made him physically sick. “It felt like we’d violated our core tenet as a service-oriented company — like one stupid was going to unwind our client trust overnight.”
Stage 5: Acceptance
When it was all over, Krizelman made it clear that he was the one who had messed up by rushing the launch. He started over, giving his product team two full years to develop a similar tool from scratch. It worked. Now the mistake is part of the , and employees invoke the incident when they think a decision is being rushed. 
“I don’t think the scab will ever fully heal,” Krizelman says, “but we definitely got something valuable out of the experience.” 

Don't use plagiarized sources. Get Your Custom Essay on
The Five Stages of Screwing Up
Just from $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat+1(978) 822-0999EmailWhatsApp