The number and flexibility of designs available to a qualitative researcher is both a strength and a weakness of this research methodology.In your post, address the following:What are the strengths of qualitative design?What are the weaknesses?Why, as applied business researchers, should we consider these?REFERENCES: Use the Internet to read or view the following:Wilson, J. (2014). An introduction to business research [PDF]. In Essentials of business research: A guide to doing your research project (2nd ed., pp. 1â€“35). Retrieved from http://study.sagepub.com/sites/default/files/Wilson%202014%20-%20CH1.pdfPhelps, R., Fisher, K., & Ellis, A. (2007). Effective literature searching [PDF]. In Organizing and managing your research: A practical guide for postgraduates (pp. 128â€“150). Retrieved from http://study.sagepub.com/sites/default/files/Phelps%20et%20al%20-%20Ch7.pdfEriksson, P., & Kovalainen, A. (2016). Introduction to qualitative data [PDF]. In Qualitative methods in business research (2nd ed., pp. 81â€“90). Retrieved from http://study.sagepub.com/sites/default/files/Eriksson%20and%20Kovalainen%20-%20CH7.pdfWelch, M. (2014). Exploring the impact of communication technologies on business air travel. Journal of Organizational Culture, Communications and Conflict, 18(1), 187â€“213.Staller, K. M. (2010). Qualitative research [PDF]. In N. J. Salkind, Encyclopedia of research design (pp. 1159â€“1163). Thousand Oaks, CA: Sage.
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