Part 3: Due Week 6

Resubmit Parts 1 and 2 with any edits you’ve done since and add the sections below so you are submitting Parts 1-3 together.

Channel Mix
Channel Management
Integrated Marketing Communications

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SectionDescription
Channel Mix
Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.

Exporting
Retailing
Intermediaries

Channel Management
Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.

Materials handling
Inventory location and control
Order processing
Transportation alternatives
Supply chain management

Integrated Marketing Communications
Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.

Push versus pull strategy
Advertising, including traditional, alternative, and culturally based
Consumer and trade promotions
Public relations

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