Attached documents to assist with assignment
The Presentation instructions:
A narrated presentation to the class not to exceed eight (8) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank).
Keys to a successful presentation:
Professionally prepared slides
Presentation skills count – enunciation and correct pronunciation is important
Avoid background noise
Do not read the slides – tell your story
Be prepared for the discussion in Module 8 – your classmates will provide feedback on
Your slides should follow this format and sequence:
Cover slide which includes your name and project
You may have optional slide(s) with pictures or relevant images
Product description with FAB – 2-3 slides
Separate slide for your SMART objectives
SWOT – 4 slides (one each factor)
Segmentation – 3 slides (one each segment)
IMC – will vary, but commonly 3-5 slides
Reference list – you are required to keep a list of all sources other than the course
materials (text, module content, this guide) used to develop your plan. Include these as your final slide.
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