Marketing Plan Presentation

Attached documents to assist with assignment

The Presentation instructions
A narrated presentation to the class not to exceed eight (8) minutes in length. You should assume that you are presenting your plan to a potential investor or lender – a professional business audience (think TV’s Shark Tank). 
Keys to a successful presentation: 

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  Professionally prepared slides
 
  Presentation skills count – enunciation and correct pronunciation is important
 
  Avoid background noise
 
  Do not read the slides – tell your story
 
  Be prepared for the discussion in Module 8 – your classmates will provide feedback on
your presentation
Your slides should follow this format and sequence:
 
  Cover slide which includes your name and project
 
  You may have optional slide(s) with pictures or relevant images
 
  Product description with FAB – 2-3 slides
 
  Separate slide for your SMART objectives
 
  SWOT – 4 slides (one each factor)
 
  Segmentation – 3 slides (one each segment)
 
  IMC – will vary, but commonly 3-5 slides
 
  Closing
 
  Reference list – you are required to keep a list of all sources other than the course
materials (text, module content, this guide) used to develop your plan. Include these as your final slide.
 

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