we will continue working on gathering information in the Hershey case study by implementing matrices. After defining Hershey’s SWOT components, financial analysis, and competitive analysis in Week 4:
Analyze Hershey’s SWOT matrix. Read the example given in the Strategic Framework material and the explanation given by the instructor during the recorded Week 6 Virtual/live session. Define specific strategies for Hershey from the SWOT analysis outcomes.
Perform all the matrices given by the Strategic Framework material. Use the excel template.
Elaborate from the graphs generated by the matrices and provide potential strategies.
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