Creating a new business or product line within an existing organization is challenging. Look within your current work organization (or one of interest to you) and, taking on the role of an intrapreneur, consider the launch of a new product line. Determine if the product line will be integrated into the existing organizationâ€™s legal structure or created as a new entity ( joint venture, subsidiary, etc.). Describe the product or service offering, customer base, competition, management structure, cultural impact on the current organization, and financial support needed to launch the new product line. For this assignment evaluation write a 5-7 page paper and address the following topics: 1. Describe the Product or Service offering. Include such aspects as: a. Current market and industry. b. Current product offerings. c. Proposed product offering and market . 2. Describe the Customer base. a. Who are the current customers? b. Will the new product line be offered to existing customers, new customers, or a combination of both? 3. Describe the Competition. a. Who are the main competitors for the new product line? Are they the same competitors for the existing organization suite of products/services? b. What are the strengths and weaknesses of the competitors for the new product line? 4. Describe the Company and Management Structure a. Will the new product line be part of the current company legal structure (if so describe the current company legal structure)? If not, describe the new company legal structure where the new product line will exist (e.g. subsidiary, joint venture). b. Will the new product line require a separate management team or be a project within an existing management team? 5. Describe the Cultural impact a. Does the new product line fit within the current companyâ€™s mission, vision, values? If not, do the mission, vision, values need changing? b. How complementary is the new product line to the existing company product lines? 6. Describe the Financial Support a. Assuming the new product line is launched as part of the existing organization, can it be funded with existing capital? If not what are the proposed source(s) of funding? b. If the decision was to create a new subsidiary (or joint venture), will funding come from the existing organization (or if a joint venture from existing organizations)? If not what are the proposed sources of funding?
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more