Business 463

Complete an assignment in which you propose the value proposition of a product or service for the business idea that you would like to implement. You will need to define the competitive market and industry for the business idea, and you will need to create a strategy on how you will protect this business in at least two areas. The product idea will need to be tested for feasibility. Last, you will need to define the amount of cash along with a rationale that will be required for this business.
For the first assignment, you will have the option to write a research paper or develop a PowerPoint presentation that will take you through some of the first steps of the journey to starting a small business.
Select a business idea you would like to implement, and then complete this assignment. Note: You will use the same business and product idea that you used in the discussion topic for Week 4.
Write a 4–6 page paper or develop a 10–12 slide PowerPoint with presentation notes in which you do the following:

Propose the value proposition of the product or service the business will offer and explain the rationale.
Outline the competitive market and the industry in which the business will operate.
Determine at least two strategies for protecting each of the following:

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The branding.
The logo.
The product or service.
The technology (if applicable).

Suggest methods to test the product idea for feasibility.
Suggest at least three strategies to incentivize the founding management team.
Estimate the amount of cash needed to start the business. Provide a rationale to support your estimation.
Use the Internet or Strayer Library to locate at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Choose to write a 4–6 page paper or develop a 10–12 slide PowerPoint with presentation notes.
Research Paper

If you choose to write a research paper, follow the formatting instructions below.

The Week 5 Paper Template [DOCX] using the required Strayer Writing Standards (SWS) formatting has been provided.

The paper will be 4–6 pages, typed, double spaced, using Times New Roman font (size 12), with 1-inch margins on all sides; citations and references must follow SWS.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Check with your professor for any additional instructions.

PowerPoint

If you choose to develop a PowerPoint presentation, follow the formatting instructions below.

The Week 5 PowerPoint Template [PPTX] using the required Strayer Writing Standards (SWS) formatting has been provided.

The PowerPoint will have 10–12 slides, presentation notes containing 150–200 words per content slide that are formatted clearly. Please follow Strayer Writing Standards (SWS) PowerPoint Slideshow Guidelines.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Check with your professor for any additional instructions.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:

Create a business plan based on a given industry and market.

By submitting this paper, you agree: (1) that you are submitting your paper to be used and stored as part of the SafeAssign™ services in accordance with the Blackboard Privacy Policy; (2) that your institution may use your paper in accordance with your institution’s policies; and (3) that your use of SafeAssign will be without recourse against Blackboard Inc. and its affiliates.

The business name is Shellman Cleaning Service, which was created in 2018.  The research paper is the assignment of choice.

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