Assignment 1: Accountable Care Organizations

Week 9: Strategic Planning and Marketing and Health Care ConsumerismMarketing and consumerism are important parts of the health care strategic planning process. Organizations must strategically market themselves to connect with potential consumers and increase their market share. Today’s health care consumers want access to quality, patient-centered care; to remain competitive, organizations have to position themselves to be leaders in providing this care. To this end, the MD Anderson Cancer Center, for example, launched the “Making Cancer History” campaign, which effectively positioned them in their local market as a leading cancer treatment center.This week, as you explore Accountable Care Organizations (ACOs), you examine how they market their services and initiatives to increase health care consumerism.Assignment 1: Accountable Care OrganizationsAccountable Care Organizations (ACOs) play a key role in coordinating health care services for Medicare beneficiaries. These organizations have largely become consumer driven, making marketing and health care consumerism central to their success. By offering and marketing evidence-based, patient-centered services and initiatives, ACOs can better connect with consumers. For this Assignment, you examine the services and initiatives for an ACO in your state. (TEXAS) *********To prepare:• Select an ACO from the website ACOs in Your State in this week’s Learning Resources. TEXAS• Identify evidence-based services/initiatives that the ACO is using. • ********Note: To determine if services/initiatives are evidence-based, go to• Consider the following: o Is the ACO using services/initiatives that the Centers for Medicare & Medicaid Services (CMS) recognize and for which they offer reimbursements?o How does the ACO market these services/initiatives to increase health care consumerism?****************The Assignment****************In a matrix, analyze evidence-based services/initiatives that the ACO you selected is using for each of the following: (TEXAS)• Quality of care• IT• Marketing• Financial outcomes• Population health programs• Vertical versus horizontal integration• Operational excellenceInclude whether the ACO is using approaches that CMS recognizes for reimbursements and how these initiatives/services increase health care consumerism.*******Synthesize the information you have gathered from your analysis so that each bullet point clearly represents the most significant considerations within each category. While this is a 1-page document that might appear to be simple, each point must be the result of deep and critical thinking. ***********Reference from Learning Resources

Don't use plagiarized sources. Get Your Custom Essay on
Assignment 1: Accountable Care Organizations
Just from $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat+1(978) 822-0999EmailWhatsApp