Visit portal sites like Google, Bing, or Yahoo that use paid search for sponsored links and display/banner advertising. Search for items related to popular products or personal interests.
· What sponsored links or display/banner ads appeared alongside of your search results?
· How do those sponsored links or display/banner ads correlate to your search topic, if at all?
Next, click on some of the sponsored links or display/banner ads that were produced along with your search results and describe what happens.
· Did you get transferred to a product website?
· Were you taken to an online promotion such as a sweepstakes?
· What purpose did the company have in prompting your click-throughs, and what incentives were you given to oblige the advertiser with your time and effort?
· Finally, describe the different experiences you had clicking through different display/banner ads and rate their effectiveness from a consumer perspective.
Your write-up should be 400+ words in length. Provide as much detail as possible.
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